We build the operations layer for growing companies — CRM systems, automation, and AI agents that remove manual work and increase how fast your team can move.
Every fast-growing team reaches a point where operations can't keep up. The fix isn't more people — it's a better system.
Not strategy decks. Not recommendations. We deliver a working system and track what changed.
Four steps. No surprises. Always starts with a free call.
Start with a Proof Sprint to see how we work. Or come in with a bigger problem and go straight to Ops Ignition. Both paths lead to the same place.
"Let's fix one thing properly. You'll see how we work — and what's possible."
"Anyone can configure a CRM. We build it so the AI layer works on top of it from day one."
"The business keeps changing. The ops system should keep up. That's what this is."
These aren't chatbots. Each one is a workflow with a defined scope, error handling, and a human review step before anything goes out.
From first lead to closed deal — AI agents operate across every layer, moving data automatically so your team focuses on decisions, not data entry.
AI agents sit between your existing tools — automatically moving data, triggering actions, and removing copy-paste at every step.
I've been building operations for about 20 years — not advising from the outside, but getting in and building from scratch. Forestry logistics in sub-Saharan Africa. Home remodeling companies in the United States. Real estate across multiple markets. Hi-tech corporates and early-stage startups in Israel. Healthcare, construction, professional services.
Different industries, different continents — but the same ceiling every time. Good teams spending too much of their day on work that shouldn't need a person anymore. The manual routing, the copy-paste, the follow-up that falls through because no one had a minute.
More recently I've focused specifically on CRM architecture and AI agent systems — including time at monday.com where I saw firsthand what the right operational infrastructure unlocks at scale. The approach: map the actual workflow first. Then build the system around it. That order matters more than people think.
SimpleOps is intentionally small. You work directly with me. When a build needs a specific skill — a developer, an integration specialist — I bring in the right person. But the design, the architecture, and the accountability are mine from start to finish.
A 30–45 minute call costs nothing. We'll map your setup, find the biggest leverage points, and tell you exactly what we'd build — whether or not you work with us.
Book a 30–45 minute discovery call. No prep needed on your side.
Start with a Proof Sprint — one deliverable in two weeks. Or jump straight to Ops Ignition if you have a bigger system to build.